Product Manager

Alexander Büchel

Alexander
Büchel

Summary

I’m a product manager with 5 years of experience in the digital space, who excels at quickly understanding complex domains and building cross-functional alignment to deliver real product impact.

With a strong and iterative testing mindset, I focus on what truly moves the needle: translating business needs, user insights, and technical realities into clear product direction.

I’m not the loudest voice in the room - I’m the one who connects the right people, fosters deep collaboration, and helps teams deliver with confidence and clarity.

What drives me today is the transformational potential of AI and large language models. We're only beginning to realize what they can do, and I’m committed to bridging that potential into practical tools that make how we work and live meaningfully better.

I don’t try to master every topic - I master how to bring the right people together to build products that matter.

Work Experience

Product Manager

2023 - Present

EGYM AG

At EGYM, I lead the product strategy and development for Fitness Hub, an ML-enabled onboarding and assessment device combining software and hardware (e.g. 3D camera) to deliver smart, personalized fitness experiences. My role spans from early discovery to global go-to-market, and I collaborate closely with engineers, designers, and commercial teams. With a strong focus on user-centric innovation and measurable outcomes, I’ve scaled our platform’s usage across markets while pioneering internal AI initiatives that improve how our teams build and learn.

Product Manager for EGYM Fitness Hub (software & software connected hardware platform incl. 3D camera), the central piece of EGYM’s connected training floor strategy

Grew MAUs ~3x, increased usage per location by >25%, and more than doubled product footprint across customers globally

Drove end-to-end development of the Fitness Hub Squat Test, a novel AI-based mobility assessment, from vision to GTM

Played an essential role in company-wide GTM launches (e.g. EGYM Genius, Seca Hub Edition), aligning with yearly growth and innovation OKRs

Conducted large user research initiatives (e.g. in the US) as well as established continuous discovery habits (e.g. weekly customer interviews)

Championed AI adoption internally: initiated an AI hackathon for PMs, built a custom GPT to standardize user research, and introduced modern prototyping tools (e.g. Bolt.new, Lovable)

Leveraged tools like Mixpanel and Tableau for product analytics and decision-making


PRoduct OWner

2022 - 2023

JobRad Loop (Bravobike)

At JobRad Loop (Bravobike), I owned the product strategy and migration of our core internal BPA tool used to manage the bike refurbishment process. My work focused on aligning a fragmented tool landscape into a modern, unified platform.
I drove stakeholder alignment, defined KPIs, and led cross-functional execution, including the selection of external agencies and onboarding of a new dev team. The initiative laid the foundation for scalable operations across the company’s growing business.

Setting up and executing the migration strategy for the existing internal BPA tool (which models the refurbishment process of all bikes)

Development and agreement of all stakeholders on a product vision, the KPIs and the concrete development for the new platform

Selection and onboarding of external agencies as well as recruiting of the internal development team

Drove initiatives to shape a modern application landscape

Product Owner

2019 - 2022

Interhyp AG

I led parts of the rebuild of a crucial part of Interhyp’s mortgage comparison platform the mortgage comparison engine itself as part of the overall modernization. Together with internal and external developers as well as two UX designers, we ensured that the new product will be both usable for professional customers (mortgage advisors) as well as end users. We ensured timely delivery for both a pilot phase as well as the rollout to >10.000 professional users.

Rebuild our mortgage comparison product, to be used by customers and financial consultants (both b2c and b2b)

Shaped the platform vision of the product and executed this strategy in daily business by breaking it down into (quarterly) plannings and sprints

Executed the rollout of our new product to more than 10.000 users with an annual volume of more than €10 billion

Skills & Tools

Product Management

NoCode (e.g. Zapier)

Cross-team work

AI Tools (e.g. Cursor)

Product Discovery

Google Workplace

Product Discovery

Microsoft Office

Stakeholder Mngmt

Analytic Tools

Productboard

Productboard

Jira

Jira

Notion

Notion

Mixpanel

Mixpanel

Tableau

Cursor

Cursor

OpenAI

Miro

Languages

German

English

Education & Certificates

IU Internationale Hochschule

Master of Science - Business Informatics

HAM - Hochschule für angewandtes Management

Bachelor of Arts - Business Administration

Links

unsplash.com/@reddfrancisco
unsplash.com/@reddfrancisco
Alex Büchel

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